OVADIA & SONS Opens Its First Physical Location as a Pop Up in Soho, NYC

Picking some seriously prime real estate for its entry into the physical retail landscape, contemporary menswear brand OVADIA & SONS will launch its first-ever pop-up shop on Friday, November 4. Occupying a 2,700 square-foot space on Greene Street between Spring and Broome, the brand's store will remain open through January, ending with the label's 2017 fashion week presentation. Inside, the brand's luxurious streetwear-forward Fall/Winter 2016 collection will be available in its entirety -- exp...